The leading political consultancy in Spain according to its electoral results
Political Consulting Integral Service
How can I come to power? What message do I have to get across to the public? Where are the voters I need? In modern politics, it is strategy and not tactics where the answers to these questions, and the key to winning elections, can be found. Increasingly well-informed voters are aware that politicians can seduce them with images and appearances. And they expect a lot from both you and your party.
In professional politics, strategy is a technical process encompassing selling attributes and topics, facts, experience, electoral maths and the technical skills of the campaign team. It consists in defining the necessary actions in order to improve our position. This is the general procedure (the Road Map) designed to achieve the electoral objectives.
A finely tuned strategy gives us the short answers to these questions:
1. Why to vote for our candidate?
2. What are the topics to get across –and the right sequence, frequency and timing?
3. When to focus on a negative campaign and when not to?
4. What are the effects to be generated among the voters with our topics?
5. When is it better to resort to emotions, and when is it advisable to give a factual answer to the opponent?
a) Candidate profile: (identification, liking, disliking, awareness levels, vote intention (including strength of intention, vote change probability, vote negation, second vote choice).
b) Voters’ feeling (past, present and future) about the country, the autonomous community, the region, the municipality, the neighbourhood and the family.
c) Message development: main problems in the country/neighbourhood/family, agreement/disagreement with statements of political opponents, ability of both the government and opposition to face the main problems, comparison of candidates’ proposals.
d) Identification of media: influential, favourite and trusted media, classification of voters according to media, political affiliations and voting habits.
e) Demography and geography: voters’ gender, age, education, profession, autonomous community, region, municipality, and neighbourhood.
- Monitoring surveys: positive / negative progress compared to the starting point, impact of political communication actions, candidate and party positioning, acceptation/rejection degree.
- Trackings: daily measurement of variations / trends on specific topics, parliament seat simulations.
- Focus groups: measurement of presidential / electoral messages, key words, new topics, testing of radio & TV spots and Internet material.
3-. Identification of primary audience groups according to the result of opinion surveys.
4-. Definition of the adequate strategy, positioning and messages according to the electoral objectives.
5 -. Construction of a solid political message, identifying local winner topics, transforming them into stories (storytelling) and improving the presidential image.
6 -. Design, planning and implementation of a Campaign Plan.
7-. Creation of a political advertising campaign including TV & radio, newspapers, outdoor advertising, Internet, mobile phones, brochures, mailings, stationery design. Our services cover the whole range of activity from creativity to the media planning.
8 -. Campaign-oriented spokesperson training sessions specifically tailored for the candidates and their participation in TV & radio debates.
9 -. Innovative organisation of the key campaign events.
10-. Advice on the best internal allocation of resources, and the distribution of roles within teams and campaign staff. Overview of the people and resources needed to mobilise the party’s grassroots human force efficiently.
The firm applies an internal quality policy on all projects and clients including the result assessment. The aim of political consultancy is to improve your electing position and help you to win elections.
- Meeting these goals determines our efficiency. Our results are measurable and quantifiable.